The Jill Behrman 5k is a cherished IU tradition. It brings the excitement of a color run to the IU campus, while gently reminding students, faculty/staff, and public participants the importance of personal safety.
For this project, the JB5k team requested a fresh new look for the program’s full return after a 2-year break. I met with the team to discuss what elements they resonated most with in the previous brand, and how they felt the look and feel could be most improved. I utilized their requests to create a modern look that is bright, bold, and fun.
Featured materials include the race information brochure, two 30×20 tabletop sign used at event information sessions, and an 11×17 poster. Branded materials also include approximately 50 signs that will be used on event day.